In this image of Pixie Lott, the background suggests that she feels free and open and depicts her natural beauty, even though in contrast as she is wearing a lot of make-up. It suggests that her status as the new pop star on the scene is reflected in her image and music, almost like a ‘breath of fresh air’. She is wearing stylish and quirky clothing suggesting that this also reflects in her music, also it is also signalling the birth of a new style icon. Her contemporary look contrasts with her beehive as she looks like she is trying to recreate the look of 50’s pin up Brigitte Bardot; this shows that her look is versatile and a lot of girls will want to achieve the same look. Pixie Lott’s pose indicates that she is someone not to be messed with. Her doe eyes and playful stare are part of her sex appeal while her feisty and sexy demeanour indicate otherwise. Against her golden and glowing complexion are her bright fuchsia lips which show that she is a risk taker and has the confidence and the attitude to carry it off.
Katy Perry's50’s pin up figure is part of her image and sex appeal. Her vintage style with a blend of modern quirky edge adds to likability and will inspire young women to emulate her look. Her bouncy and shiny hair compliments her porcelain skin, reviving the classic look of women in 40’s/50’s. This is shown not only in her hair and make up but through her clothing also. Her playful and feminine pose, almost like she is about to curtsy. She is displaying her sex appeal, without it overpowering what she is advertising.
In this photo shoot with The Saturdays they are shying away from their usual image of feminine pop stars and are taking the role of what seems to be like prisoners in a cell. They could be seen as ‘jail bait’ because their polished and flawless exterior and image contrasts with their masculine and tough bright orange clothing. It almost seems that the band is trying to free them from a particular image, by way of increasing their sex appeal.
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