Target Audience Profile:
The reader of Glam is a female between the ages of 18-24. She is a feisty, sassy and fun loving woman with a range of qualities. She is witty, classy, intelligent, a woman who loves to gossip with friends and uses magazines as a form of entertainment. She is a chic woman who all others aspire to, her playful nature and sophistication draws others in to reveal her confidence. Her self-belief and determination allows her to speak her own mind, without ever coming across as cocky, never arrogant she era of poise about her that would never force her opinions on anyone. Always and indivial she starts trends and never follows them. Though a trendsetter and contemporary in her appearance she takes her style from a range of music to capture her own identity.
The reader loves to stay fit and healthy and takes careful consideration into her appearance, but she is never vain. She regularly visits the gym in her spare time, whenever she isn’t out socialising with her friends or excelling in her career or perhaps completing assignments as a University student. She loves to stay in shape and follows a balanced diet while also allowing herself to treats such as wine, chocolate or ice cream. She loves eating out at chic restaurants with her boyfriend, gossiping whilst shopping with her friends, then hitting the dance floor at the sleekest clubs sipping cocktails. She relishes nights in watching shows such as ‘The Hills’, ‘The City’, ‘X Factor’ and ‘Gossip Girl’. She has an extreme love of fashion and loves to browse stores looking for the next big ‘thing’. She is quirky and cool and mixes vintage with High street clothes.
Music has always been a passion of hers. She listens to music throughout her day that it mirrors her life. The songs change according her mood and what point she is in her life. She loves to go to festivals such as ‘Glastonbury’ or ‘V Festival’ where she can rock out, plus attending the hottest concerts around, with headline acts. She listens to the likes of the Staurdays, Katy Perry, Pixie Lott and Cheryl Cole. Glossy, Gorgeous women whose feisty and flirty lyrics, while also are beauty role models with supermodel looks. She loves strong independent women such as Beyonce, Eliza Doolittle, Adele, Alicia Keys and Lady Gaga. Its not only their voices that are appealing to her and the way they convey their thoughts into lyrics but also their success, and uniqueness which she finds inspiring and refreshing.
The Reader of Glam does not currently read any other music magazine as she finds that there is no one that appeal to her musical tastes and lifestyle. She does however read lifestyle magazines such as Glamour, Cosmo, Elle and Look. Films are another source of pleasure. She loves romantic comedies and terrifying horrors while also action and dramatic real life movies. She enjoys nights out to the theatre to watch her favourite musicals such as Wicked and Chicago and also curling up on the sofa watching her favourite TV programmes. She is an active internet user, staying to date with her friends on social networking websites such as Facebook. She loves browsing and online shopping and socialising.
Mission Statement:
Glam is a new original and exciting pop magazine that has been written to satisfy the needs of young women who enjoy listening to a blend of all music genres whether it is R&B, Indie Rock, Dance or mostly predominantly Pop music. The name is a reaction of all the genres colliding forming a blend of all taste of music, however as the magazine’s key theme is pop so it will feature a number of up and coming female artists or bands that the readers will aspire to be like. The magazine aims to bring ‘girl power’ back the music industry which was once dominated by male artists.
Over the Past ten years, a number of powerful, vibrant, professional, confident and talented females have emerged on the music scene and take the world by storm. These women appeal to my target market as the artists themselves are young, sexy and stylish.
The magazine will be distributed each month at the cost of £2.00. It can be purchased at large newsagents and supermarkets, but will also be available at larger fashion stores and music retailers. The readership will also have the option of subscribing to the magazine by post or via the magazine website, www.glammagazine.co.uk.
Glam is predominantly a music magazine and this will be a reflection of the articles involved and its content. There shall feature a number of interviews with the female artists, on everything from their own love of music, to the CD’s they purchase and even an insight into how they’ve become the performer they are today. While it is not a lifestyle magazine, the readers of Scene are incredibly interested in their own appearance and their love lives. They see the female artists as role models and icons of style, so along with a strong musical input the magazine will feature everything from hair and make-up tips, fashion advice and also gossip from the artists themselves. The readers will also want to be up to date on what’s new in the music scene so every issue will feature aspiring singers and bands that are causing a storm in the industry. As well as succeeding professionally these women are often trendsetters who inspire the fashion choices of females everywhere.
As a magazine, Glam will want to reward and treat its reader. Each issue will feature some sort of ‘freebie’, such as a free download on a new artist or even chances to win competitions. There may also be a chance to go a festival, the hottest gig or an amazing concert. The readers will also have unlimited access to the magazine’s website which will keep them up to date with all the gossip and music news on their favourite artists.
There will be a range of female artists in the magazine. We will not limit the content of genre as women in the music industry tend to be categorised more heavily than male artists. These females are strong feisty and inspiration to the readers, they have achieved chart-topping success along with being positive role models for young women.
In addition to fulfilling the needs of young women who share a love of all music genres and celebrating female artists within the music industry, the magazine will strive to encourage the reader to celebrate herself. At Glam we believe that all women are beautiful strong and confident and that their achievements should be highlighted and admired. It teachers young women to not give up on their own ambitions and that hopefully they will be inspired enough to recognise their own triumphs and strengths.
All women are individual and this is a statement that will be heavily featured throughout the publishing. It’s one of a kind like its cover models, and it will be the only magazine to feature a range of genres aimed for women. Readers will find it sleek, stylish and sassy while also remaining friendly and open. Female lovers of music will find it entertaining, interesting and inspirational. It will appeal to a young woman who just loves music, style and fashion.
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